Carla Nieto
Creative Producer
As a Creative Producer I have a diverse background spanning print, OOH, animation, digital, video, music and experiential media. With a career that began in the prop industry, I have worked on a variety of projects within advertising, and experiential events, gaining invaluable hands-on experience in bringing creative concepts to life.
I am a versatile professional responsible for overseeing the development, production, and execution of creative projects across various media platforms. Blending my artistic vision with organizational expertise and collaborating closely with directors, writers, designers, and production teams I ensure that a project aligns with its creative goals, budget, and timeline.
I am a problem-solver, resource manager, and maintain a cohesive vision throughout the production process. I have a strong understanding of both the creative and logistical aspects of projects, playing a crucial role in bringing ideas to life while balancing the needs of stakeholders, clients, and audiences.
Outside of my professional pursuits my passion for creativity is matched by my love of baking, specifically sourdough bread, and yoga. It provides an outlet for creativity along with relieving stress and keeping me balanced.
I am also a nature enthusiast, I love hiking, fishing and camping with my family and our welsh terrier. I also enjoy sports—I played softball for many years and have a deep understanding of teamwork, discipline, communication, leadership, resilience, accountability, respect and the ability to handle both wins and losses. These essential traits developed a strong work ethic and character, which I apply beyond the playing field.
My personal and professional goals for the year are: completing my yoga classes and become a certified yoga teacher. Continue my growth in communication and a clearer understanding of AI and how it can be used within the industry without compromising quality of the creative work as well as ethical and privacy concerns.
With a unique blend of creativity, athleticism, and outdoor spirit, my approach to work and life is as dynamic and vibrant as my varied interests.
ARMY
While working on the Army account I was responsible for overseeing the production of campaigns that effectively communicate the Army’s values, mission, and recruitment goals. I collaborated with amazingly intelligent and talented creative teams, strategists, and clients to ensure that every concept aligns with the Army's brand while engaging and inspiring the target audience. Even though the account was policy heavy it also provided valuable learning experiences. I gained a deep understanding of the Army and the recruitment. It offered me a unique perspective on the structure, values, and dedication required to serve, as well as the strategic efforts involved in attracting new recruits. Despite the limitations, the experience was enriching, reinforcing the importance of storytelling within well-defined boundaries while still creating engaging and impactful content. And along the way, we all had fun executing!
CAPITAL ONE
Working on the Capital One credit card account, I had the opportunity to work with truly talented creatives to produce engaging content within the financial sector, balancing creativity with regulatory considerations. Not only was it fun seeing the campaigns come to life, I gained valuable insights into consumer behavior, brand trust, and the importance of clear, compelling messaging.
KOhLER
On the Koehler account I had the opportunity to collaborate with amazing creatives on a brand known for its innovation, craftsmanship, and design excellence. Navigating the creative process within Kohler’s established brand identity required a balance of artistry and strategy, ensuring that every piece of content aligned with their premium aesthetic and messaging. This experience deepened my appreciation for the intersection of form and function, as well as the brand’s commitment to quality and sustainability. It was both a challenge and a privilege to help craft compelling narratives that showcased Kohler’s legacy while engaging modern audiences.
FIELD MUSEUM
I had the incredible opportunity working with a highly devoted creative team to help bring history, science, and culture to life through storytelling. Bringing the crafted content to final production. Working on such a prestigious institution required a thoughtful approach making sure the educational integrity with engaging narratives sparked curiosity and wonder. From showcasing world-renowned exhibits to highlighting groundbreaking research, the experience deepened my appreciation for the museum’s mission and the role of creativity in making knowledge accessible. It was both inspiring and rewarding to help contribute to a brand dedicated to discovery, exploration, and the preservation of our shared history.
MOLSON COORS BEVERAGE COMPANY
Working alongside some truly badass creatives, I had the exciting opportunity to engage with a dynamic and storied brand in the beverage industry, Miller Lite. Balancing heritage with innovation, I worked within their brand guidelines to produce the creatives compelling content that resonated with diverse audiences. The projects provided insight into the evolving landscape of consumer preferences, marketing strategies, and the deep cultural connections people have with their favorite beverages.
Working on the American Cancer Society campaign was an incredibly rewarding experience. The resilience and determination captured in the imagery served as a powerful reminder of the urgent need to fight against this devastating disease. These are not actors—these are real cancer patients battling various forms of cancer. With empathy, we share their stories with the world, hoping to inspire support for the Cancer Society and its mission
